| 翻訳と辞書 |
| Theory of natural limits ： ウィキペディア英語版 |
Theory of natural limits
The theory of natural limits was introduced by American economist and author Thomas G. Osenton is his 2004 book ''The Death of Demand: Finding Growth in a Saturated Global Economy'' and states that every product or service has a natural consumption level that is determined after a number of years of sales and marketing investment (usually around 20–25 years). In effect, a relative universe of regular users is naturally established over time after which any significant expansion of that universe becomes extraordinarily difficult. The point at which natural limits are reached is known as Innovation Saturation.
==Statement of the theory==
"Every product or service has a natural consumption level," said Osenton. "We just don't know what it is until we launch it, distribute it, and promote it for a generation's time (20 years or more) after which further investment to expand the universe beyond normal limits can be a futile exercise."
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「Theory of natural limits」の詳細全文を読む
スポンサード リンク
| 翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|